Megan O'Donnell - MOD Project Founder

MOD&CO

The Purpose Consultancy

 

We believe that understanding and defining your Purpose can be a game changer for your business. A compelling Purpose can make customers 4 x more likely to buy from you, so it is a critical driver for the future growth and success of your business.

MOD & CO’s Founder Megan O’Donnell has over 20 years experience working with some of the world’s leading brands. Using her unique insight into how these global leaders have fuelled their long-term growth, she has created a Purpose Blueprint tool that can help you tap into ‘Big Business’ secrets to success, to fuel the growth of your business.

WHAT SERVICE IS RIGHT FOR YOU OUR ONLINE COURSE

MOD&CO 

The Purpose 

Consultancy

 

We believe that understanding and defining your Purpose can be a game changer for your business. A compelling Purpose can make customers 4 x more likely to buy from you, so it is a critical driver for the future growth and success of your business.

MOD & CO’s Founder Megan O’Donnell has over 20 years experience working with some of the world’s leading brands. Using her unique insight into how these global leaders have fuelled their long-term growth, she has created a Purpose Blueprint tool that can help you tap into ‘Big Business’ secrets to success, to fuel the growth of your business.

WHAT SERVICE IS RIGHT FOR YOU OUR ONLINE COURSE

“Without a sense of purpose, no company, either public or private, can achieve its full potential

Larry Fink, CEO, Blackrock

MOD&CO Purpose Academy

We are becoming more conscious of who we work for and who we buy from, so a compelling Purpose can help you transcend market trends and inspire loyalty beyond reason amongst customers.

‘Define your Purpose’ Course

An online course, using MOD&CO’s Proprietary Purpose Blueprint tool to help small to medium size business define a compelling Purpose that will drive customer loyalty and fuel the future growth of your business.

Course Overview & Free Preview

Purpose Sprint

Our 1.5 day workshop program conducted at locations within Sydney, Melbourne & Perth and via Zoom every quarter. Facilitated by MOD&Co’s Founder Megan O’Donnell, she will guide you through the development of a compelling Purpose to drive the growth of your business.

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Purpose Consulting

For Leadership teams looking for an expert consultant to help them develop a purpose-driven strategy for their business, that will create loyalty with customers and staff alike and ultimately drive the long-term success of the business.

Schedule Chat

ABOUT MOD & CO

Megan O’Donnell

Founder & Strategy Director

Megan has over 20 years experience developing unique and compelling Purpose positioning and brand strategies for some of the world’s leading brands. Empowering them to tell their story in a very authentic and highly differentiated way. 

In her previous roles working as an Executive Strategy Director and General Manager of Marketing, Megan has had the privilege of working with some leading brands across most industry verticals including Qantas, Toyota, Red Bull, Google, Nike, Sony, Kmart, Lendlease, Bonds, P&G, Cadbury and Lion Nathan amongst many others. Megan’s experience has given her a very unique insight into how powerful purpose can be in driving the long-term success of a business and using this insight she has developed the Purpose Blueprint™ tool that is the foundation of the services offered by MOD&CO.

Megan O'Donnell - MOD Project Founder

PREVIOUS EXPERIENCE

PREVIOUS EXPERIENCE

TESTIMONIALS

Prior to working with Megan, we felt we had a strong sense of what our core business vision and objectives were, but needed to define it in a way that really meant something to our customers and employees. Megan took us through her Purpose Blueprint tool and we ended up with a very powerful articulation of our Purpose. When it was first communicated to our staff we received comments such as “I have goose bumps” and “I feel so proud to work here and be part of making a real difference”.  Beyond it driving great internal engagement and a new set of values for our business it has provided us with a platform for better commercial arrangements with our customers and a strong strategic direction for driving the future growth of our business.   

Michael Hales, Director AUS Holdings Group

“Megan led the creative strategy for some of the most important property developments we have in our entire portfolio.The breadth of her experience in brand purpose, marketing and creative direction shines through, she’s able to apply her ideas cross-sectorally, and most importantly motivate and mobilise a team through to execution.  She balances strategy, far-reaching creativity and humanity incredibly well, and is an absolute pleasure to work with.”

Natalie Slessor, General Manager – Work, Workplace & Place Strategy, Lendlease

THE PURPOSE CONVERSATION

Why is having a compelling Purpose so important? To quote Simon Sinek, “People don’t buy what you do.. They buy why you do it!”. A great Purpose is the key to having a focused strategy, attracting talent, understanding your potential and fuelling your performance.