“Megan epitomises what the contemporary marketer should be, she’s genetically digital, an insight hound, channel neutral, data lingual and brand obsessed. Above all she’s an idea evangelist and a tenacious champion of excellence”

AdNews Marketing Top 40 under 40 2012, Jamie Mackay, Founding Partner BWM Dentsu

“Megan epitomises what the contemporary marketer should be, she’s genetically digital, an insight hound, channel neutral, data lingual and brand obsessed. Above all she’s an idea evangelist and a tenacious champion of excellence”

AdNews Marketing Top 40 under 40 2012, Jamie Mackay, Founding Partner BWM Dentsu

We believe that brand, customer insights, data science and creativity can unlock business growth

HOW WE CAN HELP

Brand Strategy

After working with some of the world’s leading brands, MOD&CO understands a brand is much more than a logo. A compelling ‘Brand Purpose’ that captures your unique value proposition, will motivate your people as much as it creates loyalty amongst your customers. Ask us how your brand can become one of your most valuable assets.

Marketing Strategy

We develop Marketing strategies and programs that are designed to not only deliver a strong return on investment but a competitive advantage for your business. Whether you need the thinking of a CMO, a launch strategy for a new product or just a marketing plan that delivers more ‘bang for your buck’, we can tailor a solution to meet your needs.

Content & Communications

In an era where customers are holding companies more accountable, translating your brand and offer into a highly compelling and authentic story has never been more important. We can craft the right content, to deliver across the right channels at the right time, to help build brand reputation, drive customer sales and create loyalty.

Customer Experience

Increasingly customer experience is becoming the new competitive battleground, so we create customer experience maps that not only define what an exceptional customer looks like for your business, but how to constantly measure your ability to meet and exceed your customer’s expectations.

Innovation & Product Development

With 80% of executives thinking their business model is at risk of being disrupted in the near future, innovation needs to be an always on part of how you operate. Our ‘Design Thinking’ methodology can help you unlock future growth opportunities, by using data insights and creativity to identify innovations in how you operate and the products or services you offer.

Business Development

With over 20 year’s pitch experience successfully securing large corporate accounts, government tenders and investment bids, we can help you develop a pitch winning strategy that will help you showcase your offer in a highly differentiated and compelling way that will drive conversion.

ABOUT MOD & CO

Megan O’Donnell

Founder & Strategy Director

Megan has over 20 years’ experience as a specialist in brand and marketing strategy. Working in Executive Strategy roles for leading Brand, Creative and Digital agencies both in London and in Australia and more recently in Marketing Leadership roles in the Property and Retail sectors.

Over her career Megan has had the privilege to work with some leading brands across most industry verticals including Qantas, Toyota, Sony, Lendlease, Kmart, BOQ, Bonds, Cadbury and Lion Nathan amongst others. Megan has delivered both B2B and B2C strategies for many of these clients and has experience ranging from Board presentations to gain endorsement for a rebrand, developing a business case for a new product innovation to delivering effective go-to-market strategies for increasing market share and achieving sales targets.

At the heart of every strategy that Megan develops is a passionate belief in the role that brand, customer insights, data science and creativity can unlock for a business looking to innovate and grow.

MOD & Co Projects - Founder Megan O'Donnell

ABOUT MOD & CO

MOD & Co Projects - Founder Megan O'Donnell

Megan O’Donnell

Founder & Strategy Director

Megan has over 20 years’ experience as a specialist in brand and marketing strategy. Working in Executive Strategy roles for leading Brand, Creative and Digital agencies both in London and in Australia and more recently in Marketing Leadership roles in the Property and Retail sectors.

Over her career Megan has had the privilege to work with some leading brands across most industry verticals including Qantas, Toyota, Sony, Lendlease, Kmart, BOQ, Bonds, Cadbury and Lion Nathan amongst others. Megan has delivered both B2B and B2C strategies for many of these clients and has experience ranging from Board presentations to gain endorsement for a rebrand, developing a business case for a new product innovation to delivering effective go-to-market strategies for increasing market share and achieving sales targets.

At the heart of every strategy that Megan develops is a passionate belief in the role that brand, customer insights, data science and creativity can unlock for a business looking to innovate and grow.

BRANDS WE HAVE WORKED WITH

Testimonials

I have worked with Megs on a number of large Urban Regeneration projects and many early stage development strategies. She has a unique ability to bring deep insight that links creative strategy & vision, to tactical positioning and actionable outcomes, allowing her to enhance our approach at each stage of development. In the Urban space this is no easy task with a huge number of stakeholders, customers and possibilities. At every stage of the marketing process she brings clarity of thought, message and purpose which articulates a clear path to a compelling brand position. 

Seamus McCartney, Head of Urban Strategy and Place Development, Lendlease

“Megan led the creative strategy for some of the most important property developments we have in our portfolio, and arguably happening in the cities in which we operate.  The breadth of her experience in marketing, brand and creative direction shines through, she’s able to apply her ideas cross-sectorally, and most importantly motivate and mobilise a team through to execution.  She balances strategy, far-reaching creativity and humanity incredibly well, and is an absolute pleasure to work with.”

Natalie Slessor, General Manager – Work, Workplace & Place Strategy, Lendlease

GET IN TOUCH

megan@modproject.com.au