MOD&CO

The Purpose Consultancy

 

We believe that understanding and defining your Purpose can be a game changer. Once you have a clear Purpose it can transform your business, your life or the places you create. 

MOD & CO has over 20 years experience developing unique and compelling Purpose positioning and strategies for some of the world’s leading brands and places. Enabling them to deliver their story in a very authentic and highly differentiated way. 

WHAT SERVICE IS RIGHT FOR YOU

MOD&CO 

The Purpose 

Consultancy

 

We believe that understanding and defining your Purpose can be a game changer. Once you have a clear Purpose it can transform your business, your life or the places you create. 

MOD & CO has over 20 years experience developing unique and compelling Purpose positioning and strategies for some of the world’s leading brands and places. Enabling them to deliver their story in a very authentic and highly differentiated way. 

WHAT SERVICE IS RIGHT FOR YOU

“Without a sense of purpose, no company, either public or private, can achieve its full potential

Larry Fink, CEO, Blackrock

OUR SERVICES

We are becoming more conscious of who we work for and who we buy from, so a compelling Purpose can help you transcend market trends and inspire loyalty beyond reason amongst customers.

Online Program (coming soon)

An online program with tools to help individuals, businesses or place creators define a compelling Purpose. Foundation and Advanced Modules available, with online support add on.

PERFECT FOR:

Professionals, Influencers, Marketing Managers, People & Culture Managers.

Register Here

Purpose Sprint

Purpose Sprint – A focused workshop program, facilitated by a MOD&CO consultant to guide you through the development of your Purpose.

PERFECT FOR:

Start Ups, Small to Medium Businesses; Project, Product & Innovation Teams, Head of Marketing / Head of Brand, People & Culture Managers.

enquire here

Strategic Consulting

Strategic consulting partner to help you define your Purpose and develop strategies for embedding it within your organization from a People, Culture, Product and Service perspective.

PERFECT FOR:

Company Board, Executive Leadership Team.

enquire here

ABOUT MOD & CO

Megan O’Donnell

Founder & Strategy Director

MOD & CO has over 20 years experience developing unique and compelling Purpose positioning and brand strategies for some of the world’s leading brands and places. Enabling them to tell their story in a very authentic and highly differentiated way. 

In her previous roles working as an Executive Strategy Director and General Manager of Marketing, Megan has had the privilege to work with some leading brands across most industry verticals including Qantas, Toyota, Sony, Lendlease, Kmart, BOQ, Bonds, Cadbury and Lion Nathan amongst others. Megan’s experience ranges from Board presentations to gain endorsement for a rebrand, developing a business case for new product innovation to delivering effective go-to-market strategies for increasing market share and achieving sales targets.

PREVIOUS EXPERIENCE

PREVIOUS EXPERIENCE

TESTIMONIALS

I have worked with Megs on a number of large Urban Regeneration projects and many early stage development strategies. She has a unique ability to bring deep insight that links creative strategy & vision, to tactical positioning and actionable outcomes, allowing her to enhance our approach at each stage of development. In the Urban space this is no easy task with a huge number of stakeholders, customers and possibilities. At every stage of the marketing process she brings clarity of thought, message and purpose which articulates a clear path to a compelling brand position. 

Seamus McCartney, Head of Urban Strategy and Place Development, Lendlease

“Megan led the creative strategy for some of the most important property developments we have in our portfolio, and arguably happening in the cities in which we operate.  The breadth of her experience in marketing, brand and creative direction shines through, she’s able to apply her ideas cross-sectorally, and most importantly motivate and mobilise a team through to execution.  She balances strategy, far-reaching creativity and humanity incredibly well, and is an absolute pleasure to work with.”

Natalie Slessor, General Manager – Work, Workplace & Place Strategy, Lendlease

THE PURPOSE CONVERSATION

Why is having a compelling Purpose so important? To quote Simon Sinek, “People don’t buy what you do.. They buy why you do it!”. A great Purpose is the key to having a focused strategy, attracting talent, understanding your potential and fuelling your performance.